In continuation of its efforts to showcase some of the most talented female voices from the country, Spotify has announced Nimra Mehra as the EQUAL Pakistan Ambassador for February 2024. Nimra, a rising star in the Pakistani music scene, has her track “Je Pata Hunda” featured on the EQUAL Pakistan playlist for the month. The track is one of her standout melodies…
Mobilink Bank witnesses multiple financial milestones in 2023, solidifying its position in the banking industry. With a revenue of PKR 41,053 million, representing 72% growth from the previous year, the Bank’s performance underscores its commitment to excellence and innovation, particularly in its support for women and Small and medium-sized enterprises (SMEs). Mobilink Bank’s commitment to…
In a groundbreaking development, the world’s first resilient SIM, capable of seamlessly switching between network providers, has been introduced. This technological innovation marks a significant advancement in the realm of SIM card technology, offering users an unprecedented level of resilience and connectivity in diverse network environments. The resilient SIM’s ability to automatically switch network providers…
Zong 4G, Pakistan’s leading telecommunication organization Zong 4G, has collaborated with BaKhabar Kisan to facilitate seamless communication between the Farmers and Agri Experts to make informed and timely decisions, maximize yield and financial benefits to their livelihoods. BaKhabar Kisan is a comprehensive agricultural knowledge platform for farmers throughout Pakistan offering expert guidance on weather, crop…
The Pakistani tax law has come under scrutiny as major tech giants, including Google and Facebook, express reservations over what they deem as a flawed interpretation within the legislation. This development highlights the challenges and concerns raised by prominent digital platforms regarding the clarity and accuracy of the existing tax regulations in Pakistan. The apprehensions…
The year 2023 saw a notable escalation in cyber threats, with incidents spiking by 17% in Pakistan. This surge in threats underscores the growing challenges and vulnerabilities in the digital landscape, necessitating heightened cybersecurity measures and proactive strategies to safeguard individuals, organizations, and critical infrastructure from malicious activities. The observed increase in cyber threats reflects…
In an unusual turn of events, the prominent online platform X found itself in a state of downtime, lasting for more than 36 hours. This unexpected service interruption coincided with widespread protests surrounding allegations of election rigging. Users attempting to access X during this period faced disruptions, raising questions about the reasons behind the extended…
PTCL Group, Pakistan’s leading telecom and ICT services provider has achieved a double-digit revenue growth of 25.8% during the financial year 2023. PTCL Group has maintained its strong performance, strengthening its status as Pakistan’s top integrated telecom service provider. Pakistan Telecommunication Company Limited (PTCL), posted 15.4% growth in its revenues, owing to its strong performance…
In a significant move, the Pakistan Telecommunication Authority (PTA) blocks approximately 1.4 million websites across the country. This initiative is part of PTA’s ongoing efforts to regulate online content and ensure compliance with established regulations governing internet usage in Pakistan. The mass blocking of websites underscores the regulatory measures being implemented to address concerns related…
10Pearls announced the launch of 10Pearls Studio, a significant expansion of our digital and creative capabilities. Employing a “one brand, one team” strategy, this initiative seamlessly consolidates our digital media acquisitions into a unified, full-service digital powerhouse. The studio brings together our existing digital capabilities and past digital marketing acquisitions, such as Likeable, an acclaimed…
