Raihan Merchant

Raihan Merchant Honored with Digital Leader’s Award 2024 for Contributions to Pakistan’s Media and Advertising Industry

Raihan Merchant, Chairman and CEO of Z2C Limited, has been awarded the prestigious Digital Leader’s Award 2024 at a celebrated ceremony in Lahore. This accolade recognizes his three decades of unparalleled contributions to Pakistan’s media and advertising industry, along with his role in driving digital transformation and innovation in the country. In his acceptance speech,…

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Laapata ZeeZindagi

Laapata: A Riveting Drama Now Streaming on ZeeZindagi

The critically acclaimed drama series Laapata starring the amazingly talented Mirza Gohar Rasheed originally aired on Hum TV, and is currently streaming on ZeeZindagi for Pakistani drama fans across the border. Laapata revolves around the lives of three characters from the same household. Falak, Geeti, and Shams navigate their personal and professional challenges, with their…

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Spotify Abida Parveen

Spotify features Sufi legend Abida Parveen on Times Square

Legendary Sufi singer Abida Parveen has been proudly featured by Spotify on a digital billboard at Times Square, New York, as not only the EQUAL Pakistan Ambassador of August, but also as the EQUAL Global ambassador marking a significant moment for South Asian representation on the global stage. Spotify’s EQUAL is dedicated to promoting women artists by providing them with a…

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OICCI ITCN Asia 2024

Pakistan’s Climate Crossroads: OICCI Highlights Private Sector’s Role in Mitigating Climate Change

Despite contributing only 0.9 per cent to global greenhouse gas emissions, Pakistan faces severe climate vulnerabilities and is ranked 5th most affected country. This underscores the urgency of its climate action plans and the pivotal role of the private sector. To provide a roadmap emphasising public-private partnerships to mitigate climate change, the Overseas Investors Chamber…

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Visa Prodigies

Taking Small Steps to Big Successes: Visa Partners with Hasan Raheem to Celebrate Pakistan’s Prodigies

Visa has joined forces with Hasan Raheem, a rising star in Pakistan’s music scene, to unveil the Prodigies campaign. This new initiative is part of Visa’s global campaign and celebrates the power of small steps that lead to big achievements. Visa, a world leader in digital payments, has launched a new global campaign, “Prodigies,” which…

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Leech

LEECH Cast Hosts Media Meet-Up in Lahore

The cast and crew of the groundbreaking Pakistani film LEECH—including Naveed Raza, Fahima Awan, and Mahsam Raza—held a press meet-up in Lahore to discuss their trailblazing movie. The film confronts the global climate crisis, with a spotlight on Pakistan, exposing the forces driving this environmental catastrophe. Glamora Films and HUM Films come together to give…

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