Tharparkar

Spotify features Tharparkar artist Mai Dhai on Times Square as the EQUAL PK ambassador for June 2024

Following the features of Pakistani music legends like Nadia Hassan as ambassadors of EQUAL Pakistan, Spotify has announced another legendary woman artist, Mai Dhai, a distinguished regional classical singer, as the EQUAL Pakistan ambassador of the month for June. Hailing from Tharparkar, Sindh, Mai Dhai has earned the distinction of not just being the first regional artist to be selected…

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Coach360

Coach360 Launches EdTech Platform to Empower Youth

Coach360, a platform for mentoring and counseling young talent, has launched Skills360, one of Pakistan’s first privately owned EdTech institutes, focused on upskilling the country’s existing and upcoming workforce. It aims to empower Pakistan’s youth by providing it with essential IT skills for a secure financial future. The platform adopts a structured approach to career…

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CEJ-IBA

Elections, journalism, and transparency: CEJ-IBA launches fact-checking initiative ahead of General Elections 2024

The Center of Excellence in Journalism at the Institute of Business Administration (CEJ-IBA) has launched a non-partisan fact-checking initiative, iVerify, to advance the scope of independent and unbiased reporting in the country’s journalistic landscape. Addressing the iVerify launch ceremony at Serena Hotel, Islamabad, Amber Rahim Shamsi, Director CEJ-IBA, said that the tool would prove to…

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Walee

Homegrown Walee Upends Media Giants

In a seismic shift for the Pakistan Super League (PSL), digital upstart Walee has dethroned international media giants, securing the streaming rights for the next two seasons. This victory goes beyond mere cricket – it raises crucial questions about the future of sports media, the power of hyperlocal content, and the trust equity of new-age…

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