With the wedding season in full swing across Pakistan, Spotify is amping up the celebrations with the country’s favourite beats. The nation’s listening patterns reveal just how central music is to every Shaadi moment. According to Spotify data, searches for wedding-related keywords rise by nearly 20% during the September–February period each year (2022–2025), while user-created…
Spotify has launched a new feature to give music fans the power to design and customize their own playlist cover art, so playlists can always look as good as they sound. Spotify users around the world have created more than 8 billion playlists, soundtracking every musical mood and milestone throughout life. Now, Spotify users can…
Spotify is once again bringing together record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the shirt of FC Barcelona will feature the logo of Coldplay, that is inspired by their 10th album Moon Music released October 4th which debuted at number 1 on Spotify’s weekly global charts. This month, Coldplay has also…
On Saturday, Spotify proudly unveiled its highly anticipated ICON Pakistan program at an immersive event titled ‘House of ICON’ at the historic TDF Ghar in Karachi, celebrating Pakistan’s rich musical heritage. The event offered an exclusive experience that took attendees on a journey through decades of iconic music, spotlighting the artists and tracks that have…
Following the features of Pakistani music legends like Nadia Hassan as ambassadors of EQUAL Pakistan, Spotify has announced another legendary woman artist, Mai Dhai, a distinguished regional classical singer, as the EQUAL Pakistan ambassador of the month for June. Hailing from Tharparkar, Sindh, Mai Dhai has earned the distinction of not just being the first regional artist to be selected…
Two of Pakistan’s most influential music powerhouses, Spotify and Coke Studio Pakistan, have teamed up for the second consecutive season to celebrate local music, talent and culture. On 14 April, Coke Studio Pakistan kicked off Season 15 with another star-studded line-up producing some sensational tracks, and Spotify is ready to offer fans an immersive audio…
Zeb Bangash becomes EQUAL Pakistan’s Ambassador of the Month Spotify’s signature program, EQUAL Pakistan, dedicated to bringing some of the finest women musicians from the country into the spotlight, marks its second anniversary in March. In celebration, Spotify is treating its listeners to an exciting data mix that showcases the evolving landscape of female representation in…
The campaign features ENHYPEN dropping the Spotify K-Pop ON! Single in an ode to BTS, delivering their rendition of “I NEED U” – with a twist Spotify celebrated the anniversary of its global K-Pop flagship playlist, K-Pop ON! , dedicated to giving listeners a platform to discover and tune in to the best from the…
Spotify personalized listening experiences continue as it launches daylist, your day in a playlist, to music lovers in Pakistan. Throughout the day, your mood changes, and so does the music you listen to. Spotify’s daylist is a dynamic playlist that adapts to your day’s evolving moods and moments. Whether embracing the thrill of a ‘windows…
With the auspicious month of Ramadan around the corner, Spotify has revealed some compelling insights into the streaming habits of its listeners in Pakistan during the Holy month of 2023. The 2023 data reveals a fascinating trend among Spotify listeners in Pakistan, with a spike in streaming time from 8:00 pm to 1:00 am during…
